187276
9780060517120
Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers
by Moore, Geoffrey A.
About this item
- Condition: Acceptable
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item is fairly worn, but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn corners, bends, tears, small stains, and partial water damage. All pages and the cover are intact, but the dust cover may be missing, if applicable. Pages may include excessive notes and highlighting, but the text is not obscured or unreadable. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780060517120
- ISBN: 0060517123
- Publisher: Harpercollins
AUTHOR
SUMMARY
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.Moore, Geoffrey A. is the author of 'Crossing the Chasm Marketing and Selling High-Tech Products to Mainstream Customers' with ISBN 9780060517120 and ISBN 0060517123.
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