Cross-Cultural Behaviour in Tourism Concepts and Analysis

'Cross Cultural Behaviour in Tourism: Concepts and Analysis' is a unique book that provides in-depth insight into the concepts, definitions and measures of the essential cultural components that encourage tourism. It provides a guide to the statistical tools available for analysing cross cultural behaviour, and shows how to use them to your advantage. This book is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources that can be found at www.bh.com /companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials. Yvette Reisinger PhD is Associate Professor of Tourism at the Department of Management at Monash University, Melbourne, Australia. Professor Lindsay Turner PhD is Head of the School of Applied Economics at Victoria University, Melbourne, Australia.Reisinger, Yvette is the author of 'Cross-Cultural Behaviour in Tourism Concepts and Analysis' with ISBN 9780750656689 and ISBN 0750656689.