Crm Automation

Barton Goldenberg shares his unparalleled practical expertise on everything from security to internationalization, helping you avoid disastrous missteps--and transform the potential of CRM into long-lasting competitive advantage. Identify your goals and customize a CRM strategy for your enterprise Understand the 8 key issues that will make or break your CRM initiative Learn about the top 30 CRM software offerings Find out what 12 crucial questions you should ask before selecting a software vendor Preview tomorrow's advances in CRM--to better position yourself and take advantage of a ever-changing environment. " This is the only book on CRM that has made it to my credenza. " --Stan Davis, Author of Blur and Lessons from the Future "CRM Automation is a blueprint for a successful CRM implementation. " --Ken Blanchard, Coauthor, The One Minute Manager " Barton Goldenberg's bottom-line approach to CRM makes this book a necessity to any company concerned with ROI. " --Beth Struckell, VP general manager of food service and vendor sales, a division of PepsiCo "CRM Automation gets to the heart of what a successful CRM implementation is all about-People, Process, and Technology. You can save hundreds of hours and thousands of dollars by reading this book before launching a CRM initiative. " --Bob McLaughlin, former vice-president, McGraw-Hill " Goldenberg's 18 years of experience and 300 deployments are wrapped up between the two covers of CRM Automation. " --Wolfgang Martin, independent analyst and research fellow, METAGroup " Barton Goldenberg understands the CRM marketplace and the needs of businesses seeking a competitive edge. CRM Automation is a valuable resource for companies pursuing truly customer-centric business strategies. " --Carol Burch, senior vice president of global business development for CRM, SAP AG " Barton Goldenberg proves once again that he is ahead of the curve in understanding the direction and future of customer relationship management. " --Patrick Bultema, CEO and president, FrontRange Solutions, Inc.Goldenberg, Barton J. is the author of 'Crm Automation' with ISBN 9780130088512 and ISBN 013008851X.