6124028
9780071590457
CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)
by Paul Greenberg
31245
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Product details
- ISBN-13: 9780071590457
- ISBN: 0071590455
- Edition: 4
- Publication Date: 2009
- Publisher: McGraw-Hill Osborne Media
AUTHOR
SUMMARY
Andersen Consulting estimates that customer-centred activities will be the primary concern of more than 60 per cent of all businesses in the near future. Paul Greenberg addresses all aspects of customer relationship management in this practical guide.Paul Greenberg is the author of 'CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)', published 2009 under ISBN 9780071590457 and ISBN 0071590455.
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