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9780131133228

Critical Thinking in Consumer Behavior Cases and Experiential Exercises

Critical Thinking in Consumer Behavior Cases and Experiential Exercises
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  • ISBN-13: 9780131133228
  • ISBN: 0131133225
  • Publication Date: 2003
  • Publisher: Prentice Hall PTR

AUTHOR

Graham, Judy

SUMMARY

'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to consumer behavior research in relation to marketing issues.Graham, Judy is the author of 'Critical Thinking in Consumer Behavior Cases and Experiential Exercises', published 2003 under ISBN 9780131133228 and ISBN 0131133225.

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