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9780750680660

Critical Marketing Defining the Field

Critical Marketing Defining the Field
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Product details

  • ISBN-13: 9780750680660
  • ISBN: 0750680660
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Saren, Michael, Maclaran, Pauline, Elliott, Richard

SUMMARY

In response to important new developments, this book raises awareness of the critical, ethical, social and methodological issues facing contemporary marketing.Saren, Michael is the author of 'Critical Marketing Defining the Field', published 2007 under ISBN 9780750680660 and ISBN 0750680660.

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