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9780521002493

Creativity in Product Innovation

Creativity in Product Innovation
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Product details

  • ISBN-13: 9780521002493
  • ISBN: 0521002494
  • Publisher: Cambridge University Press

AUTHOR

Goldenberg, Jacob, Mazursky, David

SUMMARY

Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.Goldenberg, Jacob is the author of 'Creativity in Product Innovation' with ISBN 9780521002493 and ISBN 0521002494.

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