Creative Strategy in Advertising

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.Jewler, A. Jerome is the author of 'Creative Strategy in Advertising ', published 2007 under ISBN 9780495095699 and ISBN 0495095699.