1932641
9780534625108
Creative Strategy in Advertising with Infotrac
by Jewler, A. Jerome, Drewniany, Bonnie L.
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About this item
- Condition: Good
- Provider: oneplanetbooks Contact
- Provider Rating: 91%
- Ships From: Columbia, MO
- Shipping: Standard, Expedited
- Comments: Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Product details
- ISBN-13: 9780534625108
- ISBN: 053462510X
- Edition: 8
- Publication Date: 2004
- Publisher: Thomson Learning
AUTHOR
SUMMARY
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.Jewler, A. Jerome is the author of 'Creative Strategy in Advertising with Infotrac', published 2004 under ISBN 9780534625108 and ISBN 053462510X.
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