Creative Selling Making and Keeping Customers 1925

1925. This volume presents four convictions: everyone needs to know how to sell; everyone has to sell, thoughts if not things; leadership depends upon conscious application of the principles of selling; and that a study of the principles of selling is the best possible preparation for success. Following these convictions, there are four facts: selling is simply applied common sense; selling demands no hypnotic personality; selling needs no special cleverness; and trickiness, slickness, are not only unnecessary, but undesirable qualities. From these two sets of related inferences, one draws a final one: everyone should learn how to sell, and everyone possessed of ordinary common sense can learn how to sell.Mackintosh, Charles is the author of 'Creative Selling Making and Keeping Customers 1925', published 2003 under ISBN 9780766160538 and ISBN 076616053X.