6127486
9780500287330
'Creative Advertising' unravels the creative processes behind some of the most original and effective campaigns of recent years. Pricken showcases over 200 examples of international advertising from a range of media including books, TV, film and the Internet.Pricken, Mario is the author of 'Creative Advertising', published 2008 under ISBN 9780500287330 and ISBN 0500287333.
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