149758
9780803953505
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.Ford, Cameron M. is the author of 'Creative Action in Organizations Ivory Tower Visions & Real World Voices', published 1995 under ISBN 9780803953505 and ISBN 080395350X.
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