Name: Creative Action in Organizations Ivory Tower Visions & Real World Voices
ISBN: 9780803953499

by Ford, Cameron M., Gioia, Dennis A.

Creative Action in Organizations Ivory Tower Visions & Real World Voices

by Ford, Cameron M., Gioia, Dennis A.

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ISBN-13: 9780803953499
ISBN: 0803953496
Publisher: SAGE Publications, Incorporated

AUTHOR

Ford, Cameron M., Gioia, Dennis A.

SUMMARY

Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.Ford, Cameron M. is the author of 'Creative Action in Organizations Ivory Tower Visions & Real World Voices' with ISBN 9780803953499 and ISBN 0803953496.

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