579839
9780750653633
Creating Value Successful Business Strategies
by Mathur, Shiv S., Kenyon, Alfred
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- Condition: Very Good
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Product details
- ISBN-13: 9780750653633
- ISBN: 0750653639
- Edition: 2
- Publication Date: 2001
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This controversial book examines in depth the nature of competitive strategy and argues that creating financial value is still the primary objective of any business. The innovative strategic framework puts markets and customers at the forefront.Mathur, Shiv S. is the author of 'Creating Value Successful Business Strategies', published 2001 under ISBN 9780750653633 and ISBN 0750653639.
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