181085
9780520226883
Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business
by Marchand, Roland
About this item
- Condition: Acceptable
- Provider: gwspokanebooks Contact
- Provider Rating: 95%
- Ships From: Spokane, WA
- Shipping: Standard
- Comments: Condition: ACCEPTABLE - Used book in acceptable condition. Cover may include stickers/heavy wear. Heavy wear on pages, heavy highlighting/writing on pages, staining, and moisture damage (rippling/warping). All orders ship via UPS Mail Innovations - MAY TAKE UP TO 10 BUSINESS DAYS from first scan to be delivered. The dust jacket is in rough shape, shows significant wear. The dust jacket has stickers or sticker residue on it.
Product details
- ISBN-13: 9780520226883
- ISBN: 0520226887
- Publication Date: 2001
- Publisher: Univ of California Pr
AUTHOR
SUMMARY
"'Creating the Corporate Soul,' thoroughly researched and beautifully illustrated, has an almost corporate heft of its own. [Marchand's] tone of almost magisterial objectivity seems just right for a subject that would wither from either sarcasm or enthusiasm. In his last chapters he needed to take a larger view to avoid repetition, but his conclusion is well earned: big business may not have found a soul but it found a reasonably social facsimile of one."Marchand, Roland is the author of 'Creating the Corporate Soul The Rise of Public Relations and Corporate Imagery in American Big Business', published 2001 under ISBN 9780520226883 and ISBN 0520226887.
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