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9780749447625

Creating Passion Brands How to Build Emotional Brand Connection With Customers

Creating Passion Brands How to Build Emotional Brand Connection With Customers
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Product details

  • ISBN-13: 9780749447625
  • ISBN: 0749447621
  • Publication Date: 2007
  • Publisher: Kogan Page, Limited

AUTHOR

Edwards, Helen, Day, Derek

SUMMARY

Helen Edwards working at a senior level across a wide sweep of international brands including Unilever, Johnson & Johnson, BT, Carlsberg, Motorola and Penguin books Derek Day recently as JWT's Worldwide Creative Director for UnileverEdwards, Helen is the author of 'Creating Passion Brands How to Build Emotional Brand Connection With Customers', published 2007 under ISBN 9780749447625 and ISBN 0749447621.

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