4619983
9780805852165
Creating Images And the Psychology of Marketing Communication
by Kahle, Lynn R., Kim, Chung-Hyun
31245
About this item
- Condition: New
- Provider: LightningBooks
- Provider Rating: 85%
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Product details
- ISBN-13: 9780805852165
- ISBN: 0805852166
- Publication Date: 2006
- Publisher: Erlbaum Associates, Incorporated, Lawrence
AUTHOR
SUMMARY
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.Kahle, Lynn R. is the author of 'Creating Images And the Psychology of Marketing Communication ', published 2006 under ISBN 9780805852165 and ISBN 0805852166.
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