579366
9780792372721
Creating Customer Value Through Strategic Marketing Planning A Management Approach
by Nijssen, E. J., Frambach, Ruud T.
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About this item
- Condition: Good
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- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780792372721
- ISBN: 0792372727
- Publisher: Springer
AUTHOR
SUMMARY
Edwin J. Nijssen is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands.Nijssen, E. J. is the author of 'Creating Customer Value Through Strategic Marketing Planning A Management Approach' with ISBN 9780792372721 and ISBN 0792372727.
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