20817700
9780078112720
Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition
by A. J. Strickland III, Arthur Thompson, Margaret Peteraf, John Gamble
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Product details
- ISBN-13: 9780078112720
- ISBN: 0078112729
- Edition: 18th
- Publication Date: 2011
- Publisher: McGraw-Hill/Irwin
AUTHOR
3 Customer Product ReviewsSUMMARY
This textbook exposes students to the real world of strategic management. It is based on current research and the latest strategic practices. It presents a myriad of intriguing cases that bring home the pragmatism of strategic management to students who can then envisage them in practical situations. It is written in an accessible style designed to engage the reader and aid comprehension through case studies, illustrations and excellent exercises and study tools. We offer world class cheap strategic management textbooks on our extensive lists. A. J. Strickland III is the author of 'Crafting & Executing Strategy: The Quest for Competitive Advantage - Concepts and Cases, 18th Edition', published 2011 under ISBN 9780078112720 and ISBN 0078112729.
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