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9780230543140

Corporate Marketing Communications

Corporate Marketing Communications
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Product details

  • ISBN-13: 9780230543140
  • ISBN: 0230543146
  • Publication Date: 2008
  • Publisher: Palgrave Macmillan

AUTHOR

Melewar bin Tengku Nasir, Tengku Chik, Karaosmanoglu, Elif, Karaosmanoglu, Elif

SUMMARY

This look at the thinking and issues in the areas of branding, identity and communication is grounded in a scientific research process. It brings together an international array of authors and includes case study examples to provide an insight into corporate marketing communications.Melewar bin Tengku Nasir, Tengku Chik is the author of 'Corporate Marketing Communications ', published 2008 under ISBN 9780230543140 and ISBN 0230543146.

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