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567264

9780658012013

Copywriting

Copywriting
$47.95
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Product details

  • ISBN-13: 9780658012013
  • ISBN: 0658012010
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Gabay, J. Jonathan

SUMMARY

From planning to implementation Copywriting explodes the mystique surrounding copywriting. It is a practical and complete guide for anyone who needs to know how advertising material is written. This new edition includes marketing on the Internet.Gabay, J. Jonathan is the author of 'Copywriting' with ISBN 9780658012013 and ISBN 0658012010.

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