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9780470016343

Converting Customer Value From retention to profit

Converting Customer Value From retention to profit
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Product details

  • ISBN-13: 9780470016343
  • ISBN: 0470016345
  • Publication Date: 2005
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Murphy, John J., Burton, J., Gleaves, R.

SUMMARY

Jamie Burton is a lecturer in Marketing at Manchester Business School and Director of Research for the Customer Management Leadership Group.Murphy, John J. is the author of 'Converting Customer Value From retention to profit', published 2005 under ISBN 9780470016343 and ISBN 0470016345.

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