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5794467

9780230507203

Contemporary Strategic Marketing 2e

Contemporary Strategic Marketing 2e
$54.20
$3.95 Shipping
  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
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Product details

  • ISBN-13: 9780230507203
  • ISBN: 0230507204
  • Edition: 2
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Brennan, Ross, Baines, Paul, Garneau, Paul

SUMMARY

Combining text, case studies and readings, this textbook places an emphasis on practicality. The second edition includes a new chapter on international marketing strategy, plus enhanced coverage of key account management, new coverage of customer value analysis, and a new chapter on marketing strategy for services.Brennan, Ross is the author of 'Contemporary Strategic Marketing 2e', published 2007 under ISBN 9780230507203 and ISBN 0230507204.

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