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9780324185102

Contemporary Marketing With Infotrac

Contemporary Marketing With Infotrac
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Product details

  • ISBN-13: 9780324185102
  • ISBN: 0324185103
  • Publication Date: 2003
  • Publisher: Thomson Learning

AUTHOR

Boone, Louis E., Kurtz, David L.

SUMMARY

This eleventh edition of 'Contemporary Marketing' includes coverage of events occurring since publication of the previous edition, including the terrorist attacks on the US, the recession and the Enron scandal. Also included are an 'Xtra!' CD-ROM, plus CD-ROMs containing audio chapter summaries.Boone, Louis E. is the author of 'Contemporary Marketing With Infotrac', published 2003 under ISBN 9780324185102 and ISBN 0324185103.

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