Contemporary Marketing Update 2006

For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Kurtz and his wife live in Rogers, Arkansas, where he holds a university professorship at the University of Arkansas in nearby Fayetteville.Boone, Louis E. is the author of 'Contemporary Marketing Update 2006 ', published 2005 under ISBN 9780324316674 and ISBN 0324316674.