by Boone, Louis E., Kurtz, David L.

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ISBN-13: 9780324189414
ISBN: 0324189419
Edition: 11
Publisher: Cengage South-Western

AUTHOR

Boone, Louis E., Kurtz, David L.

SUMMARY

Completely updated for the 11th edition, the Study Guide contains the following features for each chapter in the text: A Chapter Overview that briefly discusses the chapter objectives A complete Chapter Outline A Self Quiz; and A set of Critical Thinking Questions Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.Boone, Louis E. is the author of 'Contemporary Marketing (Study Guide)' with ISBN 9780324189414 and ISBN 0324189419.

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