Name: Contemporary Marketing 2011
ISBN: 9780538746892

by David L. Kurtz, Louis E. Boone

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Comments: ALTERNATE EDITION: 14. Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking Good edition, this bestseller only grows stronger, building on past milestones with exciting Good innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMP

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David L. Kurtz, Louis E. Boone

David L. Kurtz is the author of 'Contemporary Marketing 2011', published 2010 under ISBN 9780538746892 and ISBN 0538746890.

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Contemporary Marketing 2011