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9781259548154

Contemporary Advertising and Integrated Marketing Communications

Contemporary Advertising and Integrated Marketing Communications
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  • ISBN-13: 9781259548154
  • ISBN: 1259548155
  • Publication Date: 2016
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Arens, William F., Weigold, Michael F.

SUMMARY

Arens, William F. is the author of 'Contemporary Advertising and Integrated Marketing Communications', published 2016 under ISBN 9781259548154 and ISBN 1259548155.

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