by Mowen, John C.

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ISBN-13: 9780023846014
ISBN: 0023846011
Edition: 2
Publisher: Prentice Hall PTR

AUTHOR

Mowen, John C.

SUMMARY

The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.Mowen, John C. is the author of 'Consumer Behavior' with ISBN 9780023846014 and ISBN 0023846011.

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