4418998
9780471613527
Consumer Behavior - William L. Wilkie - Hardcover - 2nd ed
by Wilkie, William L.
512607
About this item
- Condition: Good
- Provider: gotextbooks sales Contact
- Provider Rating: 61%
- Ships From: Little Rock, AR
- Shipping: Standard
496390
About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 78%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780471613527
- ISBN: 0471613525
- Edition: 2
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.Wilkie, William L. is the author of 'Consumer Behavior - William L. Wilkie - Hardcover - 2nd ed' with ISBN 9780471613527 and ISBN 0471613525.
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