557666
9780133657685
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.Solomon, Michael R. is the author of 'Consumer Behavior `Uying, Having, and Being' with ISBN 9780133657685 and ISBN 013365768X.
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