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67643392

9781266827389

Consumer Behavior : Building Marketing Strategy

Consumer Behavior : Building Marketing Strategy
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Product details

  • ISBN-13: 9781266827389
  • ISBN: 1266827382
  • Publication Date: 2023
  • Publisher: McGraw-Hill Education

AUTHOR

Mothersbaugh, David L., Hawkins, Del I., Kleiser, Susan Bardi

SUMMARY

Mothersbaugh, David L. is the author of 'Consumer Behavior : Building Marketing Strategy', published 2023 under ISBN 9781266827389 and ISBN 1266827382.

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