59019091

9781260100044

Consumer Behavior : Building Marketing Strategy

Consumer Behavior : Building Marketing Strategy
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  • ISBN-13: 9781260100044
  • ISBN: 1260100049
  • Publication Date: 2019
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Hawkins, Del I., Mothersbaugh, David L., Kleiser, Susan Bardi

SUMMARY

Hawkins, Del I. is the author of 'Consumer Behavior : Building Marketing Strategy', published 2019 under ISBN 9781260100044 and ISBN 1260100049.

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