27635000

9780073530048

Consumer Behavior: Building Marketing Strategy, 12th Edition

Consumer Behavior: Building Marketing Strategy, 12th Edition
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  • ISBN-13: 9780073530048
  • ISBN: 0073530042
  • Edition: 12th
  • Publication Date: 2012
  • Publisher: McGraw-Hill/Irwin

AUTHOR

Del I. Hawkins, David L. Mothersbaugh

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SUMMARY

Del I. Hawkins is the author of 'Consumer Behavior: Building Marketing Strategy, 12th Edition', published 2012 under ISBN 9780073530048 and ISBN 0073530042.

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