7522483

9780070171008

Consumer Behavior: Building Marketing Strategy, 11th Edition

Consumer Behavior: Building Marketing Strategy, 11th Edition
$209.44
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  • ISBN-13: 9780070171008
  • ISBN: 0070171009
  • Edition: 11th Revised edition
  • Publication Date: 2009
  • Publisher: McGraw Hill Higher Education

AUTHOR

Hawkins, David Mothersbaugh

SUMMARY

Hawkins is the author of 'Consumer Behavior: Building Marketing Strategy, 11th Edition', published 2009 under ISBN 9780070171008 and ISBN 0070171009.

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