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9780072864878
Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson
by Peter, J. Paul, Olson, Jerry C.
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- Condition: New
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- Ships From: STERLING HEIGHTS, MI
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Product details
- ISBN-13: 9780072864878
- ISBN: 0072864877
- Edition: 7
- Publication Date: 2004
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing of Pennsylvania State University and a founding partner of Olson Zaltman Associates.Peter, J. Paul is the author of 'Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson', published 2004 under ISBN 9780072864878 and ISBN 0072864877.
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