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1929791

9780071111775

Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson

Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson
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Product details

  • ISBN-13: 9780071111775
  • ISBN: 0071111778
  • Edition: 7
  • Publication Date: 2004
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Peter, J. Paul, Olson, Jerry

SUMMARY

Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing of Pennsylvania State University and a founding partner of Olson Zaltman Associates.Peter, J. Paul is the author of 'Consumer Behavior and Marketing Strategy By J. Paul Peter, Jerry C. Olson', published 2004 under ISBN 9780071111775 and ISBN 0071111778.

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