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9780072410648

Consumer Behavior and Market Strategy J. Paul Peter, Jerry C. Olson

Consumer Behavior and Market Strategy J. Paul Peter, Jerry C. Olson
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Product details

  • ISBN-13: 9780072410648
  • ISBN: 0072410647
  • Edition: 6
  • Publication Date: 2001
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Peter, J. Paul, Olson, Jerry C.

SUMMARY

Jerry C. Olson is the Earl P. Strong Executive Education Professor of Marketing at Pennsylvania State University.Peter, J. Paul is the author of 'Consumer Behavior and Market Strategy J. Paul Peter, Jerry C. Olson', published 2001 under ISBN 9780072410648 and ISBN 0072410647.

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