557676
9780761926696
Consumer Behavior and Culture Consequences for Global Marketing and Advertising
by de Mooij, Marieke
Product details
- ISBN-13: 9780761926696
- ISBN: 0761926690
- Publication Date: 2003
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.de Mooij, Marieke is the author of 'Consumer Behavior and Culture Consequences for Global Marketing and Advertising', published 2003 under ISBN 9780761926696 and ISBN 0761926690.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
