557675
9780761926689
Consumer Behavior and Culture Consequences for Global Marketing and Advertising
by de Mooij, Marieke
Product details
- ISBN-13: 9780761926689
- ISBN: 0761926682
- Publisher: SAGE Publications, Incorporated
AUTHOR
SUMMARY
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.de Mooij, Marieke is the author of 'Consumer Behavior and Culture Consequences for Global Marketing and Advertising' with ISBN 9780761926689 and ISBN 0761926682.
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