4339112
9780750666343
Connected Marketing The Viral, Buzz and Word of Mouth Revolution
by Kirby, Justin, Marsden, Paul
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780750666343
- ISBN: 075066634X
- Publication Date: 2005
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This text explores the world of viral marketing and epidemic demand, assessing the key factors that make someone influential, outlining what makes a campaign infectious, and advising how to go about making a campaign that will be successfully transmitted through word-of-mouth (or mouse).Kirby, Justin is the author of 'Connected Marketing The Viral, Buzz and Word of Mouth Revolution', published 2005 under ISBN 9780750666343 and ISBN 075066634X.
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