Conducting Research Surveys Via E-Mail and the Web

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Schonlau, Matthias is the author of 'Conducting Research Surveys Via E-Mail and the Web', published 2002 under ISBN 9780833031105 and ISBN 0833031104.