Concise Encyclopedia of Advertising

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will bring anyone up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format for effortless access to information. From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.Clow, Kenneth E. is the author of 'Concise Encyclopedia of Advertising ', published 2005 under ISBN 9780789022110 and ISBN 0789022117.