3559237
9780023278686
A component of David's Strategic Management, 6/e, this book focuses on the study of concepts involved in strategic management.It integrates three very contemporary themes throughout each chapter globalization, the natural environment, and technology. Presents concepts for study and skill-building in all the major areas of strategy formulation, implementation, and evaluation.David, Fred R. is the author of 'Concepts of Strategic Management' with ISBN 9780023278686 and ISBN 0023278684.
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