1928684
9780813824246
Beginning with simple principles of concepts, this book moves forward to methods for testing concepts, & then on to more substantive areas such as establishing validity, testing internationally & with children, creating databases, & selling in new methods for concept testing.Moskowitz, Howard R. is the author of 'Concept Research In Food Product Design And Development ', published 2005 under ISBN 9780813824246 and ISBN 0813824249.
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