146651
9780471549086
Complete Guide to Special Event Management Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards, and the Pga Tour
by Ernst and Young Staff, Catherwood, Dwight W., Van Kirk, Richard L.
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Product details
- ISBN-13: 9780471549086
- ISBN: 0471549088
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.Ernst and Young Staff is the author of 'Complete Guide to Special Event Management Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards, and the Pga Tour' with ISBN 9780471549086 and ISBN 0471549088.
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