Complete Guide to E-mail Marketing How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. E-mail is a fast, inexpensive, and highly effective way to reach your audience. Companies like Microsoft and Amazon.com, are using responsible e-mail marketing because it works! And it generates profits consistently! Now you can learn how to create top-notch e-mail marketing campaigns. You will have step-by-step ways to build your business quickly using responsible, ethical e-mail marketing, leverage your cacute; urrent Web site, use auto responders, write effective copy, develop newsletters, get high click-through rates, format your messages, use subscription forms, format your e-mail so that it will be received and read, choose between text or HTML e-mail (and why) and much more!Brown, Bruce C. is the author of 'Complete Guide to E-mail Marketing How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales', published 2007 under ISBN 9781601380425 and ISBN 1601380429.