Name: Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database
Author: Hughes, Arthur
ISBN: 9781557388933

by Hughes, Arthur

Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database

by Hughes, Arthur

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ISBN-13: 9781557388933
ISBN: 1557388938
Publisher: McGraw-Hill Companies, The

AUTHOR

Hughes, Arthur

SUMMARY

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.Hughes, Arthur is the author of 'Complete Database Marketer Second-Generation Strategies and Techniques for Tapping the Power of Your Customer Database' with ISBN 9781557388933 and ISBN 1557388938.

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