5134737
9780195314861
R. Andrew Chesnut shows how the development of religious pluralism over the past half century has radically transformed the 'spiritual economy' of Latin America. In order to thrive in this new religious economy, he argues, players must develop an attractive product and market themselves effectively.Chesnut, R. Andrew is the author of 'Competitive Spirits Latin America's New Religious Economy', published 2007 under ISBN 9780195314861 and ISBN 0195314867.
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