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9780415093170

Competitive Marketing

Competitive Marketing
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Product details

  • ISBN-13: 9780415093170
  • ISBN: 0415093171
  • Edition: 3
  • Publication Date: 1995
  • Publisher: CENGAGE Learning

AUTHOR

O'Shaughnessey, John

SUMMARY

This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.O'Shaughnessey, John is the author of 'Competitive Marketing', published 1995 under ISBN 9780415093170 and ISBN 0415093171.

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